October 6, 2025
·
7 minutes

Why Some AI LQA Programs Stall While Others Scale

Gleb Grabovsky

Across the economy, we’re seeing an AI split: most pilots stall, a few deliver measurable value. An MIT-affiliated “GenAI Divide” analysis reported that ~95% of enterprise GenAI pilots failed to show ROI – a sign that experimentation without evaluation rarely turns into business impact.

At the same time, leaders that pair AI with evaluation & disciplined execution are reporting tangible gains

Adobe: Raised FY25 revenue and EPS outlook on steady adoption of Firefly and other AI tools. 

Visa: AI-driven risk tools helped block $40B in fraud back in 2023 when AI was first adopted!

Duolingo: Raised 2025 guidance; management credits AI tools for boosting engagement and subscription momentum.

DoorDash: GenAI customer-support agents handle hundreds of thousands of conversations daily, reducing escalations and costs.

Meta reported that improvements in its AI-powered ad recommendation systems lifted conversions by roughly 5% on Instagram and 3% on Facebook, supporting ~22% year-over-year revenue growth in Q2 2025.

What separates the winners isn’t “better models” but better evaluation. Narrow tasks, structured outputs, consistent logging, and a baseline/hold-out to prove deltas – this is what turns AI from a demo into dependable work.

So this isn’t about “better models” – the key is in proper testing of AI Agents before scaling.

“In God we trust. All others, bring data.”

Localization already lives by this. For a decade, we’ve benchmarked MT engines: pick representative language pairs and domains; freeze a test set; compare engines with the same scoring rules; re-test after updates. Everyone understands why this works.

But why don’t we apply the same approach towards AI Agents?

Well, smart teams do apply :) 

As they understand that Evaluating AI Agents for LQA is the same discipline, just broader:

If you wouldn’t hire a linguist without interviews, don’t “hire” an AI agent without an Eval. Interviews became a repeatable hiring process; your AI needs a repeatable testing process too

If industry leaders have 10 interviews with a human candidate, why don’t we run 10 different tests with AI Agents?

Two audiences, one goal

We’ve seen many teams having a disagreement about AI initiatives just because they were looking at the same thing, but from different perspectives. And this was one of the main reasons why we’ve built the AI Evaluation Platform. So that each of the stakeholders can see the details that are important to them:

Where ContentQuo Test fits?

We’re not proposing a new religion. The industry has evaluated engines for years – ContentQuo Test just makes that process faster and repeatable across modern AI Agents for LQA:

In short: keep the rigor you trust from MT evaluation – apply it to AI Agents – and automate the boring parts so you can move from hype to habit.

Why does this matter?

Why do LQA AI initiatives fail?

  1. Wrong sample → wrong decision
    One mixed “marketing” set drives a model choice for legal, help center, and UI strings. Result: great demo, bad production.

  2. No shared definition of “quality”
    MQM categories/severities/weights aren’t agreed up front, so human judges disagree and the model looks random.

  3. No baseline + no hold-out
    Teams compare this week’s model to last week’s memory. Without a human baseline and a frozen hold-out, “improvement” is a story, not a fact.

  4. Unstructured results
    Findings live in spreadsheets and Slack threads; you can’t compute precision, recall, critical-miss rate, time-per-1k words, or cost per fix.

  5. All-or-nothing automation
    Agents are pushed straight to “auto-fix.” One visible mistake in a regulated locale destroys trust for months.

  6. Static once-and-done benchmark
    Models drift, prompts change, domains expand – yet nobody re-benchmarks. Quality quietly regresses.


What successful teams do with the help of CQ Test?

  1. Eval per language × domain × content type
    Build small, representative sets (e.g., "en→de" legal; "fr→it" help center; "ja" marketing). Compare models within each slice.

  2. Make quality objective
    Use an agreed Quality Profile (MQM or custom) with the exact categories, severities, and weights you’ll use in production. (If it’s not in the profile, don’t judge on it.)

  3. Create a human baseline + freeze a hold-out
    Baseline = what good looks like; hold-out = the ruler you never change. Every model/prompt change re-tests on the same ruler.

  4. Standardize logging
    Force structured outputs (JSON) and log the same fields for every TEST (issue type/severity, accept/override, time). That’s how you calculate precision/recall, critical misses, and time saved credibly.

  5. Benchmark with CQ Test
    Compare AI Agents that are based on different LLMs/prompts/guardrails against the human baseline; track precision, recall, and cost-effectiveness and pick the winner per language/domain. Then re-benchmark when anything changes.

  6. Deploy with guardrails; evolve by confidence

Start in assistant/triage mode; allow high-confidence auto-clears only where risk is low; keep human validation for the rest. Re-benchmark after each tuning round and expand coverage gradually. 

The LQA workflow that actually scales

Human baseline → AI pre-check → Human validation → Feedback loop → CQ Test benchmark → Continuous refinement → (optional) Advanced AI reviewer. This sequence is small, repeatable, and gives both Localization and Engineering a single source of truth. 

ContentQuo Test is:

Bottom line: If you wouldn’t hire a linguist without interviews, don’t “hire” an AI reviewer without an Eval. Create a baseline, freeze a hold-out, and use CQ Test to compare AI Agents fairly. The industry’s been doing this for a decade – now you can do it every week in hours, not months. 

Want to know how to compare AI Agents with a scalable solution?

Learn More